It’s time!

It’s time for women cyclists to step out of the shadow of men’s cycling.

Here is an article online from that was sent to me. It talkes about women in cycling. It was written by Amber Pierce, an American expat living in Austria. Amber made the leap across the atlantic after making a name for herself as one of the top road cyclists in the US.


“First and foremost, let us state the obvious: men and women are different. This is both a fact and a good thing. Our sexes have evolved differently in many aspects: physiologically, culturally, socially. While I believe in and hope for and work toward equal opportunity for men and women, I recognize that due to our inherent differences, when it comes to gender, equal does not mean “same.” Personally, I think it would be a shame for women to lose sight of the value of femininity in the quest for equality, and it is important to make the distinction between equality and sameness. As such, I am personally in favor of developing women’s cycling in its own right, rather than as a lesser version of the ‘real thing’.”


I agree with Amber wholeheartedly. She also says that there is a neglect on the part of major brands to work with women cyclists to create friendlier pathways to cycling for women and girls.

That’s about to change! My hopes and aspirations are to be a major contributing force in the field of cycling for women. I want to help take women s cycling out of the shadows.

We have riders such as Anna Meares who are an example of how powerful a force in cycling a woman can be. So why is it that women don’t command the same recognition, the same value in the cycling world​???

Maybe its time for promoters to take us seriously. We want to be seen as cyclists IN OUR OWN RIGHT.

Women cycling is not just about competition. It is also a past time that is gaining ground from women all around the world.

So for that reason, maybe its time we have our own identity. Women Cycling Clothing is about to create that identity. As a cyclist myself, my goal is to change the look of cycling for women, forever. Our clothing should reflect who we are, whether that be an aggressive competitor or a weekend rider. The cycling world needs to open its eyes.

Women Cycling Clothing is about to make its presence felt. Its about time someone delivered clothing that stands out from the pack. With so many manufacturers out there for men and women alike, why does it take an unknown rider to find designs so beautiful, so functional yet so unique?

Then maybe our brand should reflect a certain quality that sums up such a rider.

I call it:


Never underestimate a dark horse!


About Us
Hi, my name is Helen. I am actually a Registered Nurse with obviously way too much time on my hands, but more importantly, I’m a cyclist.

For a long time there was a lack of variety and style of clothing available to women in cycling. I didn’t want to look like a bill board and of the clothing available to women cyclists it lacked variety.

Then there was the introduction of PINK in our Jerseys. It always amuses me how people think. I’m not a pink sort of person.

Anyway, I decided in all my wisdom that I was going to manufacture some real designs. It was about then that my life took on a whole new meaning.

I had a vision and I had a passion, cycling. I didn’t want to look like everyone else, and when I did race there was more to me than just my bike. I am a firm believer that what we do, what we wear etc, is a reflection of who we are. Our clothing defines our style.

That’s how Women Cycling Clothing came about.


Women Cycling Clothing also defines me.

I believe in being kind to our planet, thus our business is environmentally conscious. Anything produced under the name of Dark Horse will be packaged in paper products. Promotional items & packaging will be of recycled paper or farmed trees.

Women Cycling Clothing is AUSTRALIAN MADE, AUSTRALIAN DESIGNED and AUSTRALIAN OWNED. We need to support Australians in our workforce. I believe that Dark Horse can also offer better quality control to our products and Women Cycling Clothing can offer that good old fashioned service that was uniquely Australian.

One last thing that defines me: Supporting my fellow female riders. I haven’t forgot how hard it is to learn a new skill with little support, or how easy it is to lose your confidence, and for racing women, psychological hurdles can be just as debilitating as physical hurdles.

I can’t change those events or your way of thinking, but I can be a support person and try to give you the tools to succeed. I intend doing that in a number of ways.

  • I’ll start with a regular Blog using my Nursing Knowledge to educate riders of potential riding problems, how to identify them and how to avoid them.
  • I unfortunately cannot get Josh to write any more blogs for the time being due to his own commitments but are trying to source the right person for more quality blogs aimed at the racing person on subjects such as nutrition, training aids etc,
  • I will also be building up a library of videos available for anyone who visits this site. They start with a video on “How to change a tyre”. The next one being “How to dismantle your bike for Air Travel,etc.
  • Last but not least, Race sponsorship and race involvement. My aim is to support women’s racing, and to assist to make it an entity of it own. Let our women shine.

For a new rider something as simple as changing a tyre can be such a hurdle, because if you can’t change a tyre how are you going to get home? Its time we start building your confidence. Lets see how far you can take this. There is a potential DARK HORSE in all of us.

Give Women Cycling Clothing a chance. There are so many more Dark Horses that need to shine.

Comments (18)

  1. Helen says:

    haha. thank you

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  9. Helen says:

    Hi there,
    I do use wordpress. I haven’t had your problems but are very security conscious. I wish i could give you a better answer but alas that’s what I use.

  10. ErynWRied says:

    Appreciating the persistence you put into your blog and detailed information you
    provide. It’s awesome to come across a blog every once in a while that isn’t the same old
    rehashed material. Fantastic read! I’ve saved your site and I’m adding your
    RSS feeds to my Google account.

    1. Helen says:

      Thank you for your feedback. I do hope we can be the forerunners of serious cycling information.

  11. Hi! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the
    same niche. Your blog provided us useful information to work on. You have done a marvellous job!

    1. Helen says:

      Thank you for your feedback. It is always pleasing to know we are appreciated.

  12. bookmarked!!, I really like your web site!

    1. Helen says:

      thank you.

  13. Di Selwood says:

    Hi Helen, have just watched your video on changing a flat tyre, and it reminded me of some things I had forgotten, so thanks. I can do it on my own, but do get stressed when it happens out on a ride,and tend to rush, especially in the heat here in Darwin. I get really mad when the guys in our local shops insist on selling me a tube with the really long valves, as i find them hard to get out, with arthritic thumbs!!
    I have been riding a flat bar Sublime 2 hybrid for about 10 years, and have been doing the Cycle Qld, 9 day, 540-600k rides for 12 years now and love cycling with a passion!!!
    I am 64 years old & looking forward to some new womens clothing. Cheers Di

    1. Helen Franklin says:

      Thank you for Di for your feedback. I am so pleased it helps and remember, it is always there to refresh your memory. I can sympathise with you when it comes to the world watching you changing a tyre. Have been in that situation a few times. 🙂
      If you have done the Cycle Queensland rides your obviously one for some serious kms. So good on you. Keep up the good work. If at any time you have any suggestions for information you might find useful, please let me know. i can’t write every subject, but will definitely try to accommodate subjects i think are important and needed.
      BTW, if your riding at 64, you should be riding still at 74. Might see you on the road one day. Very addictive sport.Thank you again for your feedback Di.
      One last thing, the actual shop will open on 24th April. And I will be introducing new garments over the next couple of months as well as what you see.
      Keep up the riding.

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